This was a live collaborative brief, by myself and Charlotte Walker. The project entailed the production of an engaging identity for this year’s LCA End of Year Show, deliverables included posters, postcards, invites, e-invite & other varying collateral for promotional purposes internally and externally throughout Leeds.
Unfortunately, the identity was not successful, however we felt that we pushed a dynamic and interesting approach to the show, displaying a sense of grandeur and showmanship that reflects us as an art college, which had not been explored previously. The resolution brought both mine and Charlotte’s design styles together effectively, creating a refreshing and new perspective to the table.
Due to creative differences and issues with placements (I was working in Bradford at the time), myself and Charlotte chose to break from the original collaborative group and develop our preferred concept. This resulted in a fast paced process that fortunately did not hinder the quality of the design. With more time and better planning however, the concept could of been pushed or developed into a more appropriate and ‘safe’ resolution that the senior management team would have preferred. We stuck to what we thought was a fresh idea, and this mindset is integral to my own process.
Overall, the project was in it’s own right successful, if not a little haphazard in terms of team management and planning.
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