Product
The product is a publication aiming to improve attitudes about extreme body modification. It is a 56 page saddle stitch B5 booklet with acetate dust jacket and red stock inserts. Publication is titled 'Flesh & Bone', representing the humanistic traits we all have, even if we decide to alter ourselves, are all made of the same stuff. To further communicate this and accomodate the colour palette, red stock is used for the middle spreads, representing the 'core' of the body - the heart and the blood. Sizing is slightly smaller than A4 providing a more portable option which will be easier to read in various settings e.g the tube, in bed.
Range
The publication is the only one of its kind, representing that we are all unique and can't be replicated.
Distribution
The publication would be sold in independent book stores to cater to the niche audience of those who are already interested in body modifications, or those who are interested in it as a form of expression and art. Alongside this the publication could be sold at tattoo conventions, piercing shops and tattoo parlours (or just available to read on the coffee tables in tattoo shops).
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