The campaign video contains the narrative of two church members who are informing the audience on how self worship within the Church of Satan has positively changed their lives, and what the term means to them.
Aesthetically, the video is current, utilising bright colours in reference to the determined guideline palette. The candid footage of the participants is informal and shows a new side to the Church that some may not expect, offering a free and liberating experience through laughter, smiling and dancing. Self worship is shown to be an exercise that greatly improves the human experience and draws the audience in through the promise of benefits. The participants humanistically tell their own story, providing personality and reliability through their own experiences.
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