Church of Satan / Brief

BACKGROUND

The Church of Satan is an international organization dedicated to the religion of LaVeyan Satanism, a modern atheistic ideology originating in 1966. 

BRIEF

Give the Church of Satan a complete rebrand, providing a more accessible and friendly identity that allows the audience to see past the unappealing and quite misleading name. Use the power of design to change minds about this religion, and create an engaging and positive campaign alongside this rebrand task.

CONSIDERATIONS

A lot of individuals are immediately put off Satanism by the name, consider ways to change this. Tone of voice is an important aspect to consider as this will effect the audience profoundly. Considering the current logo and how to improve it alongside a new identity.

AUDIENCE

Engage an audience who may reject the Church because of the name, colours and general identity. Appeal to a demographic of young adults aged18-35 to invite a new generation of members. 

DELIVERABLES

A new identity and logo for the Church of Satan, alongside relevant collateral such as interactive website, tshirts, posters, leaflet and Satanic Bible redesign.