The Church’s website in its current state, is very unwelcoming and isolating. We needed to generate a way to engage a wider audience. Through sketching and discussion, we came up with a campaign stemming from the basis of the logo, named the Self Worship campaign, depicting the member wearing the crown logo on their heads. This represents the religion, by using the official logo, and also represents self worship and importance in the self.
The second idea we came up with was titled “Changing Perceptions”. From research, we gathered that the attitudes towards Satanism are predominantly negative, and many believe the Church is evil. If anyone was to read into the truths of the Church, it would become clear that this is not the case. These posters contain vital scriptures from the Church, shown in a friendly and inviting design composition.
We felt the Self Worship campaign was more effective and could be pushed further using photography and video in the developments.
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