To begin, we needed to establish a solid new identity for the Church. We began by generating concepts around the religion as a whole. During research we really delved into what the church was about, and the consensus is that the individual looks out for themselves. There is no God, but you worship yourself. This lead onto using a crown within the logo. The crown represents royalty, importance and egocentrism. For Satanists, you are the most important person.
These sketches were then narrowed down and refined, and finally adequate for digital development.
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