The first stage of development was experimentation with typefaces to secure a friendly identity. To achieve a more informal and friendly tone of voice as found within research, sans serif typefaces were the most appropriate option.
In the end, ano bold and regular was suitable because of it’s rounded form, professionality and readability.
Next was colour choices. Through research we found that LaVeyan Satanism originated in Germany. To pay homage to that, we experimented with various tones of the german flag colours. We tried elements of germanic blackletter within the logo, but found this inappropriate to the brief because of its harsh structure.
During research it was found that the current logo for the Church of Satan was off putting because of it’s negative connotations, so a new logo was created within the brief. This included simplifying symbols associated with the religion and experimenting with gradients to create vibrancy and fun.
Jack had sketched some ideas around using a crown to represent the idea that within LaVeyan Satanism, you worship yourself. This was the most suitable and effective logo and this was developed into our final outcome.
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