Demon would be sold at first in independent book shops and online. For example in Village in Leeds. Since it does seem to be a niche publication, it wouldn't make sense to immediately stock it in mainstream stores, and it would need to grow as a publication and find its space and firmly establish it's audience first. Once this is defined, it would be decided whether it would be suitable to stock in larger corporate stores. It will be released every three months, as a quarterly issue. Think of it as a Wonderland style publication, but for metalheads.
As said previously, it can be purchased online (independently from stockist's websites) or on the Demon website, where the consumer can subscribe at a discounted price to receive issues automatically as soon as they are released. This creates a brand-consumer relationship as they then have commitments to the magazine and are more likely to remain subscribed for longer.
As said previously, it can be purchased online (independently from stockist's websites) or on the Demon website, where the consumer can subscribe at a discounted price to receive issues automatically as soon as they are released. This creates a brand-consumer relationship as they then have commitments to the magazine and are more likely to remain subscribed for longer.
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