Georgie had been using a hand rendered style logo for her magazine but we felt this didn't really stand out and represent what she wanted to achieve, and looked too soft in comparison with the forward thinking serious content which is featured. We wanted to create something contemporary and minimalistic. Also something that looked professional and engaging.
We came up with a logo that utilised a heavy typeface, and flipped the 'N' to represent how the magazine challenges stereotypes and existing teen publications:
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