Metal Magazine / SNEEZE

I found out about SNEEZE magazine when talking about my metal magazine plans with Chris, a freelancer at Everyday Something, when completing my internship. He suggested I take a look at it because of its fresh photography, style and context. 


"SNEEZE looks to expand the street-inspired culture of skateboarding to unexpected references, people, places, and images. Unpretentious and honest, SNEEZE is a broadsheet paper trail of intrigue."

SNEEZE immediately showcases a contemporary and unapologetic style, using modern images mainly focused around Skateboarding. SNEEZE is a great example of a magazine which aims to do what this brief entails, creating new boundaries for skateboarding; claiming it aims to expand the street-style culture involved with skateboarding this suggests that Sneeze is more inclusive to the unexpected. 

This type of inclusion is something that needs to be emulated within my own project, showing that not just burley men are the ones who enjoy metal, expanding the expectations of metal music, socially, and rethinking how the common 'metalhead' has to look.

Aesthetically, SNEEZE combines a luxury feel with it's use of aesthetically pleasing and contemporary imagery, with it's street inspiration by a quick and easy binding method. It is a broadsheet, when unfolded reveals a poster inside which can be used on fan's walls and provides an extra use than just a magazine. It's something to think about when deciding on binding methods for the magazine I will produce. 

As seen above, what draws me in particular is the use of narrow columns which gives the publication a structured feel in between the imagery, an aspect which will be included in my own work. Narrow columns in particular make the information seem important, as it would on the front of a newspaper.

The magazine also contains a fair amount of nudity. Is this to feed the male gaze or to empower women?