Live Brief / Pink Magazine / Style

After discussing the brief, Georgie provided an email with information such as tone of voice and stylistic inspiration. She also said that she was keen on the personal branding I had done last year, so this was a good place to start.

"Pink is a brand new magazine created with young adults in mind. The content currently available on the magazine market does not directly reflect their needs, and we wanted to change this! Pink will contain articles about the LGBTQ+ community, safe sex and relationships, politics and world issues, as well as more traditional topics like fashion and beauty. It is an entirely student led publication, run out of their own pockets and with the help of talented contributors.

The name Pink stems from an ironic take on what is traditionally something for women, and the connotations surrounding who ‘women should be’. Pink will challenge these stereotypes. This will be the first issue of the magazine, and hopefully the first of many. Our target market is young people aged 15-22. We feel this is a real developmental age in young people, as they make the transition from child to adult. Pink aims to assist them in their journey.

As this is a brand new publication, official branding and colour schemes have not yet been set. We think this is exciting, as it gives graphic designers full creative control (in accordance with a few guidelines). We are currently open to ideas, so would love to discuss colour charts etc with you in more detail. We are leaning towards more pale, pastel colours- avoiding harsh reds and dark blues. The images and photographs used will be very vibrant so we do not want them to clash. We particularly like pinks.

The magazine will be very visual in its content- with large, glossy photographs adorning many of the pages. It is important any designs accommodate this. The magazine will be more like a zine in its design- several artists and poets will contribute and receive full page spreads for work etc.

The magazine, ideally, will look arty yet accessible. We want it to stand out from other magazines, but also don’t want to intimidate potential readers. We’re thinking bold design statements, as we believe the magazine should be as much about its design as the content itself. It’s not a lot to go on, but let your creativity too wild. There is no design style we will not consider. We have looked to the following publications for inspiration:"