About the type
Hand rendered type created by a very small paint brush and black indian ink. Scanned in and set out. Thin forms and spontaneous line heights give a quirky feel which is pinnacle to the brand and style of the ceramics. Aims to look child like and preserve innocence.
Final logo which will be used on all collateral.
Headers for use on digital platform. Keeps continuity within the branding and adds personal touch.
Tells what the brand is, and who by. Again creates a personal atmosphere, as though it's signed by the artist. Would also be used on tags and digital platform.
Names of the Belugas, again keeps it personal, and gives the actual ceramic pieces a personality in a name. These can be used on the tags to label which beluga is which.
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