There are metal fans of all ages, however, some may not interact with publications such as Kerrang! and Rock Sound, which due to the content, appeals to a younger age range. Bands with a lower age range are featured frequently, such as Paramore, My Chemical Romance and Pierce the Veil, all bands which although will obviously have fans who are older, mainly attract a more teenage fanbase, meaning the publications will therefore attract the same fans who will want to read about their favourite bands.
For example in this chart the age range that the magazine Kerrang! attracts is shown:
Magazines such as Metal Hammer however feature more classic 'older' bands such as Metallica and Iron Maiden. However, this is not to suggest that bands such as these cannot attract younger audiences too.
Therefore, due to the nature of the magazine and how it will be adopting a more minimalist treatment than existing publications, it will aim to appeal to a range of 18-30 year olds. It should be appropriately gender neutral, as the above graph shows that men are engaging with Kerrang! more than women. It should be an aim to try and change this to a more equal statistic. Both genders can enjoy heavy music.
The bands that will be in the publication will be mainly of the hardcore/metal genre. These bands themselves also seem to appeal to a younger demographic as I have observed from attending gigs. There are always more younger adults than older at these shows. Publications also offer a comfortable setting to read and interact with information about a band you may like. The magazine should aim to be a way for individuals to engage with music without committing to a mosh pit.
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