Creative Networks / Idea Generation

We conducted this stage of the development as a group. We each came up with ideas and reconvened and discussed. Rhys had produced an example of an idea in that we place all the relevant information on one area of the page, and also showcase a piece of work produced by the guest speaker. 

From this we all began developing ideas further. 

Jack's idea:

Jack's idea combined the classic colour palette of black and white whilst displaying information using a circle. This was a great idea as it is a way to communicate the word 'network' or 'connection', whilst adding an engaging treatment to the composition. 

I felt as though the circle and the rectangle could be applied together. I came up with these designs following on from the rectangle of information and circle design. I wanted to produce something engaging, colourful and also reflect a contemporary practice. I chose a 3D artist by the name of Zolloc as an example of applying different colour palettes to compliment each composition. Utilising the circle and placing the Creative Networks logo within it centralises the brand's identity and combines it with the select guest speaker:

Analysis 

We all agreed that the circle was an important article of the composition in that it reflects the 'connection' associated with connecting students with guest speakers, and also could represent Creative Networks as they are the company which makes these events accessible. The typeface Harbour is also a traditional looking slab serif which communicates a sense of establishment and credibility which is important to the professionality of the design - whilst the vibrant composition balances the formality. Univers is a great typeface to use for body copy and even display, as we were unsure of how readable the information is in the circle at first glance.

However, problems we thought we might face with these pieces are that out of the loop of graphic designers, will other students understand the aesthetic choices? The key to poster design is to deliver information to the audience in order for them to engage with the event, and so we decided to try and maintain the aesthetic we had developed, but create a layout that is easier to follow and read in our next developments.