Creative Networks / Development

Idea 01 

Idea 02

We discussed potential ideas before separating to produce our own individual responses as initial ideas. These were then communicated and pitched determining which was the most effective and engaging design that could be translated into a substantial identity for Creative Networks. 

Idea one is a contemporary composition utilising minimal shape and type, showcasing the speakers name within a semi circle. This communicates a friendly and inviting tone of voice as the circle looks like a smile within the pleasant shape. The circle also reflects the Creative Networks logo. All information has a place, increasing interactive ease and legibility. 

Idea two utilises a striking rectangle within its composition hosting all of the relevant information on the event in one concise area again for ease of reading and legibility. In the background would be the speakers artwork or a photo of them for context. 

Idea two was the most appropriate to develop as it left an area for the speaker's imagery and the use of the rectangle was effective and easily allows the audience to read about the event with ease, whilst also showcasing fun splashes of colour and will be easy to translate through the collateral.  

Developing the concept

Myself and Rhys concerned ourselves mainly with the development of the print based promotional materials whilst Jack produced the moving image material. Through feedback, we were informed that the type hierarchy and use of the CN logo within the circular type was effective and looked professional whilst communicating a sense of creativity and fun. 

Due to having all the information within a concise rectangle we noticed that this can easily be translated into a flyer of the same shape, as though the rectangle can be removed from the poster as its own separate entity.  

Once the concept and overall appearance of the identity had been established, it was translated into a professional pitch to the team, utilising a colour scheme for each individual speaker, influenced by colour choices within the research stage. When paired with a full bleed image the colour pops out along with the details for the event.