Initial ideas began after data collection started. Beginning with a mindmap to generate relevant words and therefore a suitable concept for the publication. Through this, two routes were explored.
Idea 01 is the name “ALT”, referring to the altered state which body modification brings to some individuals. This was communicated by a heavily modded individual representing this word on the front, utilising bright colours for a friendly overtone.
Idea 02 represents who we are as humans, and the vessel that we change to fit our ideals. Flesh & Bone appropriately refers to the body which is changed. This idea takes a darker route, but this aesthetic felt more suitable to the name and theme of the publication, as it implements mystery and encapsulates the world of mods more appropriately.
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